About the Role
Content Planning & Execution: Develop monthly content calendars to ensure a consistent and engaging social media presence across all platforms.
Campaign Management: Lead social media campaigns to boost brand awareness, product launches, and promotional activities. Ensure these campaigns are aligned with overall marketing goals and target audience.
Performance Monitoring: Track, analyze, and optimize social media campaigns using insights to continuously improve engagement, reach, and ROI.
Brand Representation: Maintain a strong brand voice and presence online, ensuring consistency in messaging, tone, and visuals.
Collaboration: Work closely with the graphic design and marketing teams to ensure all visuals align with social media strategies.
If you think you are a right fit for this role -
Write to us at career@labofscents.com with Subject: Social Media Executive
Requirements
Content Creation & Strategy: Ability to create, curate, and manage high-quality content across multiple social media platforms.
Platform Knowledge: In-depth understanding of Instagram, Facebook, X (formerly Twitter), LinkedIn, and emerging platforms like TikTok.
Analytics & Performance Tracking: Proficiency in analyzing social media metrics, A/B testing, and using tools like Google Analytics, Facebook Insights, etc.
Copywriting & Storytelling: Excellent writing skills to craft compelling captions and create narratives that align with brand values and resonate with the target audience.
Community Engagement: Ability to engage and interact with followers, responding to comments and messages, and creating meaningful conversations.
About the Company
At Lab of Scents, we specialize in crafting unique, high-quality fragrances that reflect creativity and precision. With a strong focus on custom-tailored solutions, we help brands and individuals bring their scent visions to life through expert manufacturing and design.
What We Offer:
A dynamic, collaborative work environment.
Opportunities to grow and deepen expertise in the niche fragrance industry.
Exposure to high-profile industry events and clientele.